This tweet, which I have no idea whether or not is true, was also starting to go viral. While neither Jay-Z’s team nor LVMH disclosed financial terms of the transaction, The New York Times pointed out that some clues may be found in the rapper’s own lyrics: According to a Jay-Z verse on Meek Mill’s 2018 “What’s Free,” Ace of Spades is worth “half a B,” which would value a 50% stake at $250 million. He rapped about the brand in subsequent tracks and brought bottles to events. market, made a cameo in a metal briefcase in Jay-Z’s Show Me What You Got video. In 2006, a bottle of Armand de Brignac, a Champagne nicknamed Ace of Spades and new to the U.S. Moët Hennessy also looks after other well-known champagne brands including Dom Pérignon and Krug. But Jay-Z literally and figuratively made Champagne his own. The new deal with Moët Hennesy (which is itself one-half of the gigantic French luxury conglomerate LVMH) involves a 50-50 ownership split as well as a global distribution agreement. A press release touted the brand as a “worldwide success” that sold over 500,000 bottles in 2019. Source - Luxury beverage giant LVMH Moët Hennessy has acquired a 50% stake in Jay-Z’s champagne brand, Armand de Brignac.Īrmand de Brignac - which is widely known as “Ace of Spades” due to its logo - was launched by French Champagne company, Cattier, in 2006, then purchased by a company led by Jay-Z in 2014. The actual numbers associated with the deal have yet to be confirmed, but word on the street is that it was north of $250,000,000. Moet Hennessy, the wine and spirits division of luxury conglomerate LVMH, announced Monday the purchase of a 50. Imagine how great that must feel if you're Jay Z? You help build up a brand that's not yours (Cristal), the owner says he wants to disassociate from you, so you boycott him by creating your own brand and selling it for boat load of money fifteen years later. Jay-Z on teaming up with Moet on his luxury champagne brand Armand de Brignac.
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