![]() (Note: Aarron is now an InVision employee)Ĭaleb Andrews, Senior Project Designer: Aarron was like, “we should put this in the app!” And he was always so good at never giving direct direction - just telling us the thing we might or should do. I just always thought, “Someone should come into my office and high five me right now! I’m deserving.” So in 2008, I wrote a piece of copy that displayed after you sent a campaign: “High fives! Your email is in the queue.” That copy was there for years, and in 2012 we were doing a redesign. Because once you send an email, you can’t really suck that back in. “The email is the last bit of permanence in an ephemeral web, so you might as well get a high five afterward.”Īarron Walter, Director of User Experience: I became a Mailchimp customer in 2005 and I knew the feeling of sending out a campaign and being totally stressed out about it. We spoke with four of them to learn exactly how the high five happened. The email is the last bit of permanence in an ephemeral web, so you might as well get a high five afterward.īut the quirky high five that helped build a SaaS giant wasn’t the result of a master plan it was a hurried last minute idea by a group of developers and designers at the end of a long redesign process. After all, you can delete a bad tweet, but you can’t unsend an email. The simple monkey hand has spawned its own sub-brand and has come to be one of the most-cited examples of user empathy. The high five users receive from the Mailchimp mascot Freddie is one of the most memorable-and successful-animations ever conceived by a SaaS company, and emblematic of Mailchimp’s tone. ![]() The bootstrapped company has remained the envy of those of us who build brands and is the subject of lots of press that often asks some version of the question, “How can the rest of us do what Mailchimp did? Since it was founded in 2001, the email service provider has built a thriving ($600 million in revenue according to Forbes) business by not taking itself too seriously. ![]() Thus is the story of the Mailchimp high five. ![]() Behind every UI element, there were unrealistic deadlines, explorations that went nowhere, and surprise outcomes. We all know the design process isn’t always a straight line and a tidy story. There’s a downside, though: We often only see the triumphant shiny final product. Dribbble, Instagram, and thousands of blog posts are more than ready to surface the great work of the design community. “Arcane” won nine Annie Awards just in its first season.It’s never been easier to find design inspiration. Ultimately, it is about progress at the cost of doing good. One is a brilliant inventor who is struggling to stay alive, while the other lives fully. It is the origin story of two orphaned sisters from “League of Legends,” Vi and Jinx. “Arcane” is not technically a movie, but this animated series is such a powerhouse of a story that I couldn’t leave it off the list. Each scene is perfectly crafted in this story of two brothers torn apart by their obligation to their people. It is a movie that you feel deep in your chest, and which haunts your memories after you finish. If this list were on great film scores, the “Prince of Egypt” one would be at the top. It is about a cobbler who is in love with a princess and a thief who is in love with stealing and gold. And it is one of my favorite romance comedies. Every scene is insanely smooth, vibrant in color and intricately designed. “The Thief and the Cobbler” has the record for longest production for an animated film, and it shows. Most people have not heard of this movie, but I promise it is worth watching. It won seven Annie Awards, including one for best character animation. It is actually in 2D, despite the 3D appearance. This 2019 animated feature resonated with audiences because of its quirky characters and animation style. “Klaus,” a Christmas movie about a greedy mailman and a grief-stricken man who is gruff on the outside but soft on the inside. In 2019 it won the Academy Award for best animated feature. And audiences agree, giving “Spider-Man: Into the Spider Verse” 97%. But it is also amazing for its comic-book feel, camera angles and 3D models that look like 2D images. It’s got snappy animation, bright colors and flashing lights. This Spider Man movie is unique for several reasons. Then movie franchises no one asked for, like Boss Baby, Transylvania and Trolls, just add to the movies we watch once and forget.īut why watch the new flops? Here is a roundup of amazing, groundbreaking animated movies for you to enjoy. The new releases leave us stuck in an endless cycle of remakes and flops. Everyone loves to watch animated movies, but the recent offerings of Disney and other companies have been disappointing, to say the least.
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